[DIY] Exhibition Kit

When you get invitation or opportunity to hold an exhibition of your products, what kind of properties will you prepare? Aside from the key stuffs such as Poster, X-Banner, Brochure, and Name Card, there are other (simple) things that you can set up. Here they are.

#1 Mini X-Banner and Sticker
Limited space for your stand? Rather than force the X-Banner to have a diet, you can make use of Mini X-Banner. It's way more cheaper and lighter to carry.

Poster, mini x-banner, and stickers for INAICTA 2013

Next one is sticker. It can be good a substitute of brochure, since people tend to stick it on any kind of surface. Make sure you make an eye-catchy one!

Create various types of stickers so that people can choose based on their preference. It adds the sense of belongings for the visitors!

#2 Plastic Armband

Having extra time to prepare? Then try to make the unique one, for example, in term of shape of the 'brochure'. In my participation in Startup Asia Expo, me & NoLimit team crafted a set of plastic arm band - which looked like watches. Mmm not real plastic actually, they were laminated papers :)

Visitors (especially women) will wear it with excitement as they consider it as a part of fashion item (maybe). As they carry it everywhere, people will start to recognise 'the band' and if yours is catchy enough, the 'influenced audience' will find a way to your stand!

#3 The Information Kit - Company Profile and Flyer
If A4 Company Profile book is too big, you may switch to the A5 one.

Flyer, company profile, and name card for IT World Show 2013 

For the flyer, I was inspired by a flyer format that I found online (I forgot the source). The concept is to guide visitor to learn about our company in a defined storyline (while getting their attention as well). In this case, I wanted them to unfold several parts of the paper to reveal the next information thoroughly. Well, although I can't say that this one is a perfect design, because some people looked confused after grabbing the flyer, but it worked quiet well for younger group of people.

Only 2 folding movements needed to discover all contained information!

Tips : Match your stand's giveaway with the expo's target visitor. Sometimes candies are better than too advanced exhibition kit ;)